Authentic Mountain Hardwear store online sale

How to Tell Fakes From Real When It Comes to Brand Name Items an

I have been doing online retail for over 10 years now. After running many successful retail sites and dealing with customers personally it still amazes me on how often I get told "I bought this or that and it was fake or never came at all," - "When I tried to return it there was no contact info on the website."

Surprise, Surprise!

Now, I'm actually writing this article to try and help people from making mistakes that so many have made before. My newest venture is a sunglasses website and I even have friends and family questioning me on whether our sunglasses are real, fake or even worse, defective product at a discounted rate. Thanks for the trust guys.

The internet is a great tool, unfortunately there are lots of lots of people trying to take advantage by ripping off new users or praying on the too good to be true factor. I have put down a few tips below on things to check for BEFORE making a purchase.

Helpful tips on how to stay safe when shopping online

• Contact info on website? Any reputable website should list their address along with a phone number. Ones that exclude this information are obviously trying to hide something. • To good to be true? This is one of the most common mistakes. If something seems too good to be true, it probably is. For example, if you are looking for Chanel Sunglasses and everywhere else they are $300 and you find them on a different website for $60-$80, they are most likely fake or defective. • Easy communication with merchant. A store selling products online should be easy to get a hold of, return phone calls or emails quickly. By quickly I mean with in 12-24 hours. Lets face it, since the internet is global time zones do come into play. We can't expect merchants to work 24/7. • Where is item shipped from? A lot of fake items currently ship from India, China and Eastern Europe. I'm not saying these Countries are bad. Just try to find merchant that ships close to you (same Country or close to it) • Secure Order Pages. If you are not paying via PayPal you will most likely be entering a credit card in at some point to finalize the purchase. When on the page that is asking for your credit card it should be secure and encrypted. There are 2 ways to tell if this is setup properly. 1. On the Credit Card page you should see https:// Notice the S at the end of http:// This means the page is secure. 2. For Internet Explorer and Firefox users, you should see a little Eye or Shield with an exclamation point on the lower left corner of your browser.

Now the tips above do not guarantee that everything will be OK but they do put they odds in your favor. The best thing you can do is listen to your gut. If you have any doubts before making a purchase, there is probably a good reason for it. Contact the merchant ahead of time and try and get some more information from them.